Define the direction.
Describe your product and review the concepts. Pantheon recommends core niche hashtags and hook-action hashtags, with reasons for each suggestion.
Trending Hooks & Viral Ad Discovery
Find the openings people respond to.
Discover TikTok hooks around your app’s audience and creative direction. Pantheon suggests relevant hashtags, scans matching videos and ranks the results using engagement and recency. Compare openings, save promising references and build your next creative hypothesis around more than view count alone.
Start free Explore the workflow ↓FROM REFERENCE TO DECISION
From endless scrolling to a focused shortlist.
A viral video is not automatically a useful app ad. Start with the product and the audience, then investigate the openings that fit. Pantheon brings the source video, engagement signals and scan history together so you can explain why a hook is worth adapting.
HOOK DISCOVERY IN ACTION
Find an opening worth testing.
Choose your angle and market, refine the search, then explore real posts for your next creative direction.
Real product recording and screenshots from Haven Day. Hook scores and view counts describe discovered posts, not measured ad results. Select a screenshot to view it at full size.
YOUR WORKFLOW
Make each step count.
Choose the search space.
Select at least 15 hashtags and start a scan. The selection shapes which videos are gathered, so use a mix that reflects both your category and the opening you want to explore.
Read, save and adapt.
Compare scored results, preview the source and save favorites. Use a relevant hook as the starting point for a new video built around your product.
MORE CONTROL, FROM START TO FINISH
Built for the whole creative job.
Engagement has different weights.
The ranking gives comments more weight than shares, then saves, likes and views. It helps prioritize response over reach alone; it does not measure paid-ad profitability.
Freshness is part of the score.
Time decay means an older video and a recent video with the same engagement need not rank equally. Treat the 0–100 score as a research ranking, not a percentage conversion rate.
Inspect the evidence.
Review views, likes, comments, shares, saves, reposts, duration, description and hashtags. Sort by score, views, newest or oldest to examine a different angle.
Keep a reusable research library.
Return to scan history, save favorites and add available completed scans to your library. Build on earlier research instead of repeating the same search.
A PRACTICAL EXAMPLE
A travel app, three opening directions.
An illustrative brief to show how the workflow can be used—not a customer result or a performance guarantee.
- Core topic
- Use hashtags relevant to travel planning and your app’s audience.
- Hook action
- Explore a packing mistake, a destination comparison or a rapid itinerary reveal.
- Decision
- Choose an opening that lets you demonstrate the app naturally, then test your adaptation in its intended campaign.
FIXED CREDIT PRICES
Know the cost before you start.
Search and Meta setup operations have fixed prices. Creative generation, editing and localization are billed separately based on usage.
Hooks
3 credits
per search
30 credits
per worldwide search
QUESTIONS, ANSWERED
Trending Hooks & Viral Ad Discovery: the details.
How does Pantheon find trending hooks on TikTok?
Pantheon generates concept-specific hashtags for your product, then scans the videos under the hashtags you pick — at least 15 per search — and scores every video 0–100. Results can be sorted by score, views or recency, favorited, and used as the source for an AI-generated hook variant.
Why not just sort TikTok videos by views?
Views measure reach. Pantheon’s ranking prioritizes comments, then shares, saves, likes and views, and uses time decay to account for age. A video with fewer views can rank higher because of its engagement. The score helps prioritize research; it does not prove persuasion, ad conversions or profitability.
What hashtags does Pantheon suggest?
Two groups, each with a reason attached: niche/core hashtags where your audience already gathers, and specific hook-action hashtags tied to the opening moment of your concept. You choose which to include before the scan runs.
Can I reuse hook research my team has already done?
Yes. Completed hook searches can be saved into another user's library, and every hook can be favorited. A search shows which hooks already have a generated variant, so nobody re-scans what was already turned into an ad.
COMPARE YOUR OPTIONS
See where Pantheon fits.
Bring your next creative idea to life.
Start with your app. Review the work. Decide what comes next.
Start free ↗