Before: explain the whole product
A feature list gives a new viewer too much to process. Choose one useful job and show the next action they can take inside the app.
PANTHEON FOR FOUNDERS & SMALL TEAMS
One app. One clear promise. A first test you can learn from.
Pantheon helps founders research a market, create an original video ad and prepare a reviewed Meta campaign without coordinating a large creative team. Start with one app, one product benefit and a bounded test. Keep the media budget separate from production credits, and measure whether the people you acquire actually use and value the product.
Start free ↗See the workflow ↓A manageable first creative loopBuild your working rhythm ↓
THE CREATIVE STRATEGY
Reduce the scope before increasing the output.
Your first test does not need to represent every feature or market. Choose a job the app already performs well and a destination that makes the next action obvious. Keep the product promise narrow enough to demonstrate. If onboarding cannot deliver that promise, improve the journey before generating dozens of additional creative directions.
Research a few relevant references and write down why each matters. Choose a demonstration or explanation that suits your app, then create an original ad. You can refine text, voice and visual layers with Vibe Edit rather than learning a timeline editor. Review the complete output yourself, including any generated claims, synthetic people and subscription terms.
Plan production and distribution separately. Credits cover work in Pantheon; media spend belongs to the advertising account. Use the current plans on the Pricing page and the detailed Credit Usage page to estimate production needs. Treat a test as a learning expense with a defined limit, not as a guaranteed customer acquisition machine. More assets are useful only when the budget and measurement can support decisions about them.
A MORE USEFUL HANDOFF
Change how the work moves.
Keep the research, rationale and final creative connected so the next person can make a clear decision.
After: one demonstrable promise
Pair a clear opening with a genuine product recording or approved output. Make the same benefit easy to find after the user follows the ad.
Before: make every version at once
A large batch consumes attention before you know which question matters. Begin with distinct concepts that your test budget can actually help compare.
After: learn, then expand
Use the first result to choose the next change. Keep a record of the message, offer and destination so that iteration builds knowledge rather than just files.
WITH PANTHEON
Give the week a clear rhythm.
- 01
Define the first job
Start with your app and one target market. Describe the useful action, intended customer and available offer. Make sure the store listing and onboarding support the same promise.
- 02
Create a focused concept
Research a relevant pattern, then generate an original video. Use real product materials and refine the result through natural-language edits. Review the final copy and visuals before saving a version.
- 03
Set the boundaries
Choose a production plan and a separate, affordable media budget. Confirm account access, measurement and destination. Decide in advance what evidence would justify another test.
- 04
Review and repeat
Evaluate the first campaign after a suitable window. Look beyond clicks to useful product activity and paid outcomes where available. Improve the concept or product journey before adding more markets or creative volume.
QUESTIONS, ANSWERED
Founders & Small Teams: the practical details.
Do I need design or video editing skills to use Pantheon?
You can generate a creative and request changes in natural language without learning a timeline editor. You still need to explain the product, provide appropriate materials and review the result. Vibe Edit works on the composition’s layers, so a precise request can help refine the message, voice or visual presentation.
#How much should I budget for the first ads?
There is no universal media budget that makes every app test meaningful. Set an amount you can afford and match the number of hypotheses to the conversion volume it can support. Plan production separately: the current Pricing page lists packages, while Credit Usage explains estimated generation costs and actual usage billing.
#Are production credits the same as Meta ad spend?
No. Credits cover production work in Pantheon and are separate from the media budget in your advertising account. Generation is approximately 100 credits as a planning reference; edits reserve credits and reconcile against the actual work performed.
#When should a small team upgrade its plan?
Use actual production needs, remaining credits and the plan’s available limits rather than upgrading solely because you intend to increase media spend. The Pricing page shows the same current packages as the homepage. Review how many new concepts and edits you need, and remember that output estimates depend on actual usage.
#COMPARE YOUR OPTIONS
See where Pantheon fits.
Make your next test a clearer one.
Start with your app. Build the creative. Review what goes live.
Start free ↗